How to Rebuild Your Business So It Actually Makes Money
M ost people don’t start a business to be exhausted and broke. Yet that’s where many end up—burned out, underpaid, and somehow still apologizing to clients who never seem happ y. The problem isn’t usually effort. It’s structure. You can’t build a profitable business on habits that reward busyness instead of value. To fix that, you have to do what feels backwards at first: fire clients , raise prices , and rebuild the foundation from the inside out. Here’s how to do it step by step. Step 1: Fire 80% of Your Clients Sounds reckless, right? It isn’t. Start by sorting your clients into two columns. In one column: those who pay on time, respect boundaries, and bring referrals. In the other: the ones who pay late, nitpick every detail, demand endless “quick revisions,” and drain your energy. You already know which list is longer. Those second-column clients aren’t keeping you afloat—they’re keeping you small. They cost more in stress than they pay in money. Se...