The AI Marketing Master Blogg

Today marks a turning point in AI-generated video. OpenAI just dropped Sora 2 , and if you’ve been following the chaotic, occasionally hilarious journey of text-to-video AI , you’ll understand why this matters. We’ve gone from “entertaining glitch art” to “wait, is that real?” in less than two years. Let’s unpack what makes Sora 2 different, how it stacks up against Google’s Veo 3 , and what this all means for anyone creating content in 2025. ## The Journey From Weird to Wonderful Remember when Sora first appeared in early 2024? It was fascinating but flawed. Sure, objects didn’t disappear mid-scene anymore—a genuine breakthrough—but the results screamed “AI-made.” Basketball hoops morphed into different shapes. Text on storefronts looked like alien languages. Physics was more of a suggestion than a rule. Sora 2 represents what OpenAI calls their “ GPT-3.5 moment ” for video. Not a revolutionary leap in concept, but a massive refinement in execution. The model now understands physical...

Artificial intelligence is changing the way people find information online. Just a few years ago, most of us would type a query into Google, sift through ten blue links, read several reviews, and eventually make a choice. Today, more and more people are asking AI tools like ChatGPT , Claude , Gemini , and Perplexity for advice. Instead of sending users to dozens of websites, these tools summarize, compare, and recommend. That shift has major consequences for businesses. If your brand is not showing up in AI search recommendations, you risk being invisible to a growing segment of customers. On the other hand, if you are included, you meet prospects who are already informed and closer to making a decision. This guide explains what AI search means for your business and lays out clear steps to help you get recommended. Why AI Search Matters Traditional search engines are still important, but AI tools are changing user behavior. Instead of scanning multiple websites, people as...